| Racing Economics is an Associate
Practice of
Berkeley Hanover
Consulting (BHC). BHC, founded some
15 years ago by Martin Shenfield,
has a long history of
forecasting the future landscape for the stakeholders in various
key commercial sectors, both internal to the sector and
cross-sector impacts. We also have extensive experience of
analysing the impact of leisure and recreational projects on
stakeholders including the local communities. As a direct result
of the personal experiences of the senior management of BHC, we
set up Racing Economics as an
individual arm under Jamie Douglas-Watson. Jamie has 20 years
experience in economic and industry research and forecasting.
Thus, we are using our extensive consulting
experience coupled with our in-depth racing industry knowledge
to provide a vehicle specifically for the horse racing sector.
We recently completed an Independent Appraisal of the
proposed Ffos Las Equine Centre for the Welsh Assembly.
In the last year our research provided an assessment of the
impact 48-hour declarations would have on the British
horse racing industry.
Racing Economics is staffed by experienced highly trained
professionals. We combine rigorous academic training and equine
racing and sports sector knowledge with extensive hands-on experience in
applied research. The team has worked alongside captains of
industry in the automotive, transport, energy, agricultural and
leisure sectors, as well as with key civil servants in
government bodies. Our experience has proved that strategic
development initiatives need to be relevant, credible and
consistent if they are to produce positive benefits. Thus, we
provide an understanding of the economic dynamics such that
these can be intelligently and collectively framed.
Although, economic impact studies and forecasting have the same
basic premise for research in any sector, there is a strong
argument that the equine sector, in particular racing, is unique and requires
specialised knowledge to understand its complex dynamics. Thus,
Racing Economics is in a unique position to use our expertise
for the benefit of the industry. A unique strength is
that not only do our consultants understand the racing industry and equine sports
in depth; they are also personally committed to the sector via
racehorse ownership, regular attendance at meetings and blood
stock monitoring.
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